Digital Citizenship

Digital Citizens

We have officially reached a point in history where we have an entire generation of people who have grown up using digital media. From their first moments of life, they have been introduced to technology, that provides them access and connectivity to the entire world. We see little ones in strollers playing with cell phones and iPad’s before they can even walk and talk. This new generation is already consuming and creating content at astronomical rates. However, it is important to note, and studies have shown that digital media consumption is addicting, both physically and psychologically. Participating in social media produces the same neurological response as using an addictive substance. Specifically, when a person receives a notification that a post has received attention, such as a ‘like’ or a ‘mention’, the brain naturally receives a rush of dopamine causing the person pleasure and a sense of satisfaction. This exact same response can be compared to individuals using addictive drugs (Hilliard, 2019).

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